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Wednesday 4 April 2012

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Complete guide on SEO

* This guide isn’t for advanced SEO.
* Meant for rather new members who are lost.


Top 5 Ranking Factors


Keyword Focused Anchor Text from External Links73% very high importance
External Link Popularity (quantity/quality of external links)71% very high importance
Diversity of Link Sources (links from many unique root domains)67% very high importance
Keyword Use Anywhere in the Title Tag66% very high importance
Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)66% very high importance
* Source SEOMOZ.org *


So let me get to point 1.
This is by far the most important factor.
Anchor Text.


Anchor Text are hyperlinks that link back to your Money site.
Every article you see these days, are definitely linked to another site.
Why do they do did?


Because, it acts as a backlink.
And, say this backlink is from a high authority site (High PR Valued Site) it is even better.


So, how do you get the backlinks?
Article Submissions.
Press Release.


Somehow, Paid Press Release gets you better results.


I have covered what is Anchor text.
However, let’s say your site is about car washing techniques.
and, your ANCHOR TEXT is CAR.


It will not do you much good.
Just set your Anchor text as exactly as what you want to rank for.
Which should be Car Washing Techniques


Another mistake that most of new SEO do is improper keyword research.


What i mean by improper?
You just go for a keyword without analysis.


Some pts to note when you are doing Keyword Research


- How many people are searching for the term.
- How strong is the competition.


What i mean by competition, see who is ranking no.1 for the exact term.
Look in depth why is he getting there.
In most cases, it is just QUANTITY of BACKLINKS with very little search term related ANCHOR TEXT.


If that’s the case, don’t worry you have a chance for survival.
What you will have to do will be get loads of articles with ANCHOR TEXT and bookmark and get every article you submit Indexed.


- Point to note, there are **************** and nofollow links.
**************** means you will get a share of their authority (PR)
NOfollow means it will still count as a backlink but with not much value (quantity)


See who are you up against.
If your competitor (Ranking No.1 for your search term) is quantity based or quality based.


*** Impt, if your competitor is dominating you in terms of QUANTITY & QUALITY, it will hurt but just give that term a miss ***


This will save you frustrations.
Failures are definitely are stepping stone but in Internet marketing i don’t see failure as stepping stone.
Alot of them just tend to quit.


I thk i have covered point 1 and 2.


Point 3 is another thg that you would and should want to consider.


Having your link in the same domain is NO VALUE.
It just counts as 1 Link in the eyes of the Google Spider.


So, once you get your link on one domain.
Just move away.
Don’t keep hunting for more places in the same domain for youe anchor text.


** Sometimes the domains are different.
But their on the SAME IP.


You will need to have IP DIVERSITY too.
(Heck this until you get the basics)


Point 4 is one of my fav and this is where i sometimes outrank my competitors.


** Yahoo loves a good META TITLE.
***GOOGLE still loves backlinks followed by domain name followed by title.


Meta title is whatever you see on the browser bar now.
Right now it should be,
A Complete Guide on SEO – Black Hat SEO


**** Alot of you guys like to have your website name first instead.
Please do yourself a favor and push your website name to the back.
Google picks whatever and weighs whatever it sees FIRST.


Google might rank this post no.1 if someone search for
A COMPLETE GUIDE ON SEO


However, it may not rank this post no.1 if another person search for
COMPLETE GUIDE ON SEO.


a simple A can make all the difference.


AND yes, have your KEYWORD in your title tag and HAVE it as the first few words of your meta title.
- It is a MUST.


Point 5 in my view isn’t really impt unless your competition and you are neck to neck.


Instead my point 5 would be DOMAIN NAME.
- Get yourself a keyword reach domain name.
for example, carwashingtechniques.com
Yeah, it is long but it will defintely give you an edge if someone is searching for the term.

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